Entry Point

Strategic Insight (FD)

Empathize

User Interviews (FD)

Empathy maps (FD)

User personas (FD)

User stories (FD)

User journey map (FD)

Define

Problem statement (FD)

Hypothesis statement (FD)

Goal statement (FD)

Ideate

Competitive audit (FD)

Ideation activities (FD)

Low-fi Prototyping

User flow, storyboards and sitemaps (FD)

Paper wireframes (FD)

Digital wireframes (FD)

Test