Following the creation of user personas, this phase translates each archetype's needs and frustrations into user stories. These stories act as narrative lenses—clarifying who we're designing for, what they’re trying to achieve, and why it matters. They’ll guide my design decisions in the next stages by framing features and interactions through real user intent.
*As someone who already knows what I want, I enter the configurator hoping it can help me confirm if this product fits my needs. I don’t want to call or be sold to — I want to compare the details, see what’s possible, and make a decision on my own terms.
So that I can find essential information fast, I don’t lose trust and leave. A good experience for me means clarity, control, and zero ambiguity.*
As someone who’s curious but not ready to buy yet, I want to explore the configurator at my own pace, save progress, and revisit things later, so that I can evaluate how the product might fit into my life over time — without pressure, hidden information, or assumptions about urgency. If I feel respected and informed, I’m more likely to stay engaged and come back when the time is right.
“As someone who explores configurators for fun and inspiration, I want the experience to feel intuitive, social, and lightly guided, so that I can enjoy a creative journey without friction, share cool outcomes with friends, and come back later when I’m more serious — without feeling like I need to be tech-savvy or know exactly what I’m doing.”
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How this content came together? See the thinking behind the outcomes → User stories: From feelings to functions (FD)
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Follow the flow to the next Clean Build phase → User journey map (FD)