Defining the navigation logic for Ferrari Dreambuilder means designing not just a menu, but the on-ramp into the Ferrari universe.

The aim is to create a seamless, emotionally engaging journey from the very first interaction, allowing the user to choose between multiple entry points:

• Order Your Ferrari;
• Shop the Ferrari Collection;
• Reserve Live Ferrari Experiences.

While many tools treat these as isolated experiences, I want them to feel connected — as if they are all part of the same “brand universe.”

A well-structured flow and sitemap will allow flexibility for future features while keeping the emotional narrative intact.

User Flow Diagram

Brand Page

This is the Main Hub. User chooses one of three + one main journey. Each path offers tailored interactions:

1. Buy this car – Help users to efficiently buy their customizated cars.
2. Merchandise Shop – Integrated with recommendations based on configurator choices.
3. Live Experiences – Book test drives, Formula 1 tickets and more.