Now that I’ve clearly defined the key problems users face, it’s time to turn those into design hypotheses — my best guesses on how to solve those needs effectively.
These hypotheses are directly informed by user research insights gathered from interviews, personas, and journey mapping. By grounding my design assumptions in real user behaviors and needs, I ensure the redesign addresses actual pain points and supports meaningful improvements.
For each problem statement, I ask myself:
If I do this (action), then I expect this to happen (outcome).
This helps me stay focused on creating solutions that actually move the needle for users.
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If I create a configurator experience that’s fast, transparent, and free of forced contact or unnecessary steps, then Clara will feel in control, trust the process, and quickly confirm whether the product fits her needs.
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If I build features that let Daniel save his progress, explore at his own pace, and access clear information upfront without pressure, then he will stay engaged longer and return when he’s ready to decide.
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If I design the configurator to be intuitive, playful, and socially shareable with light guidance, then Aisha will enjoy exploring, feel inspired, and be more likely to come back.
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This isn’t just a tweak of the existing configurators — I’m reimagining the entire experience from the ground up with these hypotheses as my guiding stars.
Moving forward, I will brainstorm ideas and prototype solutions to test these hypotheses with real users, validating whether they truly address these core needs.