While i am moving from paper sketches to Figma wireframes the heart of the Dreambuilder is starting to beat. The configurator stops being just a tool - it starts feeling like an onboarding experience into the Ferrari world.

The core idea: “Build your dream Ferrari” isn’t just a click-through—it’s the hook that turns curiosity into engagement, and engagement into advocacy.

What I Discover in Figma

<aside>

Mobile-first delight

Every tap, swipe, and screen feels natural, accessible, and playful.

</aside>

<aside>

Onboarding-first mindset

The experience isn’t just for buyers—it’s for everyone who wants a taste of Ferrari. From fans to buyers among the Next Billion Users, the Dreambuilder becomes a gateway.

</aside>

<aside>

Viral potential

The hook is inherently shareable—users imagine, create, and show their dream cars to friends, turning a configurator into a viral campaign engine.

</aside>

Design Realizations

• I start with simple layers and reveal complexity only when the user wants it, keeping the experience approachable.
• I design wireframes that are not just functional but invite delight, curiosity, and aspiration.
• I ensure the experience works on tiny screens while maintaining its charm on desktop.

Why It Matters

The Dreambuilder is already showing in this low-fi phase that isn’t just a project about ticking boxes — it’s about storytelling, immersion, and connection, which now guides me to:

• Validate the hook and flow visually to make sure users are guided seamlessly through the Dreambuilder.