I’m transitioning into UX / Product Design after 8 years in architecture, where I focused on designing for people, complex systems, and real-world challenges.
Bringing that experience into the digital space, I apply the same attention to structure, collaboration, and thoughtful problem-solving.
Right now, I’m exploring how AI can serve as an intelligent entry point gateway - filtering and guiding users efficiently and accessibly before an upsell to human experts who provide accountable, professional support.
I believe this approach is key to transforming fear around AI into trust and even excitement, making it a helpful and reliable part of everyday life.
This space is where I share my process, organize my work, and reflect on my growth as I build my UX projects.
Ferrari Dreambuilder is an unofficial AI-first configurator experience where the interaction is not based on buttons, but on a relationship with an intelligent, multimodal agent. The agent guides, suggests, and adapts — not just based on configuration logic, but on human emotion, style, and intent.
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Raw thinking and day-by-day reflections about this project → Build Log (FD)
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A cleaned-up case study in progress → Clean Build (FD)
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A live tracker of update about this project →
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