Entry Point

Empathize

User Interviews: Intent lost in translation (FD)

Empathy maps: Signals beneath the surface (FD)

User personas: The Faces Behind Frictions (FD)

User stories: From feelings to functions (FD)

Define

Problem statement: The Rebuild Blueprint (FD)

Hypothesis statement: From research to action (FD)

Goal statement: Sharpening the Aim (FD)

Ideate

Competitive audit: Adding a ghost in the shell (FD)

Ideation activities: Placing the First Stone (FD)

Low-fi Prototyping

User flow, storyboards and sitemaps: Shaping the path (FD)

Paper wireframes: A mobile-first strategy approach(FD)

Digital wireframes: Iterate, Reflect, Reveal (FD)

Test