I knew I needed user personas in order to deepen the empathy anchoring my design process—but 2023 me didn’t have them. So, I pulled from the same UX research and empathy maps to build three archetypes that feel real.

Why now?

• Personas bring structure to the patterns I’ve already discovered.
• They help me move from insights into actionable design considerations.
• They’ll be my go-to guides for feature prioritization, tone, and consistent empathy as I prototype.

Persona Sketches in Progress

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Clara – Active Seeker

• I built Clara using Active Seeker empathy map themes: decisive users who bounce when detail is missing.
• Notes: She’ll need clear specs and comparison features—not gated behind calls. </aside>

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Daniel – Curious Browser

• Still sketching him out, using data from passive or playful users.
• I may merge low-response groups into a composite persona if needed. </aside>

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Aisha – Guided Explorer

• Refined Aisha to reflect audience that prefers guided tours over sandbox environments.
• Big question: How do I guide without patronizing? This shapes UI micro-copy and onboarding. </aside>

What I’m Trying to Lock In

• Who these personas really represent across markets, not just real estate.
• What problems they face and what they feel during the interaction.
• Where design decisions will fall — feature-first or clarity-first.

Next steps:

• Test these personas against future empathy patterns.