Trying to figure out the main navigation today. Feels like I’m not just making a menu, I’m setting the first step into the Ferrari world.

I want people to land and feel like they’ve got options because brand has something for everyone — but all those options still feel like Ferrari, not random separate websites. My working three are:

• Order Your Ferrari
• Shop the Ferrari Collection
• Reserve Live Ferrari Experiences

Not sure about the tone. Should these be action verbs (“Order Your Ferrari”) or just names (“The Collection”)? Action feels clearer, but names feel more premium. Need to test.

Also, it bugs me how most tools treat buying, merch, and events like totally different universes. I want them linked — like you can jump from configuring a car to booking a track day without feeling like you switched apps.

User Flow Diagram

Brand Page

This hub is the anchor. Everything comes back here.

For each path:

1. Buy this car – streamlined. No fluff.
2. Merch shop – but with smart recs based on the build (same leather color, matching cap, etc.).
3. Live experiences – drives, F1, maybe even private tours.